Problem: National Nutrition Council (NNC) wanted to come up with a campaign that promoted awareness of bread as a healthy alternative to junk food.
Solution: We decided to start off with a poster that simply reminder people that eating junk food is bad for the body - especially the figure. We created an interactive poster that doubles as a trash bin. The more people threw their trash into the bag, the bigger the "bellies" of the posters got.
Results: Many passers-by threw their trash into the bag and awareness of the perils of junk-food snacking increased.
" Eat trash and you'll look like it. A message from National Nutrition Council."
Advertising Agency: Dentsu Philippines, Manila, Philippines
Executive Creative Director: Mike Calaquian
Associate CD / Copywriter: Chan dela Calzada
Art Director: Sandy Floria
Producer: Dennis Carlos
