The Philippine National Nutrition Council

Problem: National Nutrition Council (NNC) wanted to come up with a campaign that promoted awareness of bread as a healthy alternative to junk food.

Solution: We decided to start off with a poster that simply reminder people that eating junk food is bad for the body - especially the figure. We created an interactive poster that doubles as a trash bin. The more people threw their trash into the bag, the bigger the "bellies" of the posters got.

Results: Many passers-by threw their trash into the bag and awareness of the perils of junk-food snacking increased.

" Eat trash and you'll look like it. A message from National Nutrition Council."

Advertising Agency: Dentsu Philippines, Manila, Philippines

Executive Creative Director: Mike Calaquian

Associate CD / Copywriter: Chan dela Calzada

Art Director: Sandy Floria

Producer: Dennis Carlos

Dentsu Philippines: Regret

"Reuse, reduce, recycle or regret. A message from dentsu Philippines."

Advertising Agency: Dentsu Philippines

Executive Creative Director: Mike Calaquian

Art Directors: Mike Calaquian, Sandy Floria

Copywriters: Mike Calaquian, Chan Delacalzada

Account Managers: Joee Mendiola, Jek Innocencio

DefeaTB

"If you exhibit symptoms of Tuberculosis, consult your doctor and request for a TB screening immediately."

Agency: Dentsu Philippines
Creative Director: Mike Calaquian
Art Directors: Reno Maniquis, Mike Calaquian, Sandy Floria
Copywriter: Keena Jauregui