Canon PIXMA Printers: Lighthouse

"What You Shoot Is What You Print. The PIXMA Pro 9500 Mark II"

Advertising Agency: dentsuINDIO, Philippines

Creative Director: Randy Tiempo

Art Director: Kulas Abrenilla

Copywriter: Chino Jose

Illustrator: Jerome Fernandez

Photographer: Paolo Gripo, DMV

Woman Today Asia: Emboss

BREAST CANCER AWARENESS INSERT FLYER An instructional flyer for self examination was distributed during the month of October which is the Breast Cancer Awareness month. This insert reached more than 10,000 readers giving them the proper information to do self examination with the use of their fingers.

Advertising Agency: Bates141 Manila, The Philippines

Creative Director / Art Director: Joey Ong

Art Director: Dan Pambid

Copywriters: Sara Badr, Macky Mina

Producer: Ayie Tama

TBWA: Carbon Neutral Challenge Bags

"The TBWA Worldwide Network spearheaded a movement called the Carbon Neutral Challenge and asked its agencies from all over the world to think of ways to effectively reduce their carbon footprint.

TBWA Philippines found opportunity by using reusable canvas instead of the usual plastic for their annual Christmas gift bags to be given out to their employees and industry partners. The printed designs served as a reminder to think green."

Advertising Agency: TBWA Santiago Mangada Puno, The Philippines

Western Union: Dubai, Hongkong, New York

"The fastest, most reliable way to receive money from abroad is now also the fastest, most reliable way to send money abroad."

Advertising Agency: dentsuINDIO, Philippines

Creative Directors: Randy Tiempo, Lawin Bulatao

Art Director: Randy Tiempo

Copywriter: Lawin Bulatao

Bose SoundDock: Choir, Mouth

"Hear more. SoundDock. Bose"

Advertising Agency: DM9JaymeSyfu, Manila, Philippines

Chief Creative Officer: Merlee Jayme

Executive Creative Director: Eugene Demata

Creative Director / Copywriter: Louie Sotto

Art Director: Allan Montayre

Illustrator: Pinoy Reyes

Photographer: Paolo Gripo / DMV Studios

Meralco: Power Saving Bags

Meralco, the Philippines' top supplier of electricity, aimed to show goodwill to its customers by educating them on how electric consumption works and how to read electricity bills.

Special bags that combined Electricitips or information on how to save electricity and ways to practice smart electrical consumption were given away during Christmas bazaars and Meralco mall events.

Advertising Agency: TBWA Santiago Mangada Puno, The Philippines

Coppertone: Kobe, Grohl, Hillary

"Emerge."

Advertising Agency: DM9JaymeSyfu, Manila, Philippines

Chief Creative Officer: Merlee Jayme

Executive Creative Director: Eugene Demata

Creative Director / Copywriter: Louie Sotto

Creative: Allan Montayre

Art Director: Herbert Hernandez

Producer: Jess Ramos

Photographer: Paolo Gripo

Firefly: Living Room, Bathroom, Attic

Advertising Agency: TBWA Santiago Mangada Puno, The Philippines

Music One: Stevie, Mick, Cher

"It only takes 2 minutes to kill a legend. Stop illegal downloading."

Advertising Agency: DM9JaymeSyfu, Manila, The Philippines

Executive Creative Directors: Merlee Jayme, Eugene Demata

Creative Director: Jerry Hizon

Art Director: Miko Quiogue

Producer: Jess Ramo

Copywriter: Biba Cabuquit

Firefly: Signage

A sample flickering lighted signage installed for Firefly Lighting.

THE MEDIUM IS THE MESSAGE

BACKGROUND/ STRATEGY: Fluorescent lights in the Philippines are notorious for quickly burning out. This offered a great opportunity for Firefly, a lighting brand, to claim the territory of longevity, making it rise above competition who came ahead of it in the marketplace.

IDEA: The city is littered with advertising signages, ordinarily always lit. The team thought: what if we made use of this medium to demonstrate Firefly's longevity, by depicting the consequence of using a competitive brand?

RESULTS: A UAI (Usage Attitude Image) brand study is currently underway, and toplines have started to trickle in. There ore indications that consumers are beginning to associate Firefly with being 'longer lasting,' a sure offshoot of the tactical effort.

Advertising Agency: TBWA Santiago Mangada Puno, The Philippines

Monster Radio: Last Song Syndrome

"Beware of last song syndrome."

Advertising Agency: DM9JaymeSyfu, Manila, The Philippines

Chief Creative Officer: Merlee Jayme

Executive Creative Director: Eugene Demata

Creative Director / Copywriter: Louie Sotto

Art Director: Herbert Hernandez

Illustrator: Apol Sta Maria

Cinemanila: Waterworld

"Waterworld

Reality beyond Hollywood

10th Cinemanila International Film Festival

October 16-29, 2008

Gateway Mall Cinemas"

Advertising Agency: TBWA Santiago Mangada Puno, The Philippines

Lasik: Class Room, Living Room

"Laser vision correction."

Advertising Agency: DM9 JaymeSyfu, Manila, The Philippines

Chief Creative Officer: Merlee Jayme

Executive Creative Director: Eugene Demata

Creative Director: Jerry Hizon

Art Director: Herbert Hernandez

Creatives: Allan Montayre, Dee Taar

3D: Pinoy Reyes

Copywriters: EJ Galang, Biba Cabuquit

Nokia: myTV

"The fight is in your hands. De La Hoya vs. Pacquiao. Dec 7. 8am."

Advertising Agency: DM9JaymeSyfu, Manila, The Philippines

Chief Creative Officer: Merlee Jayme

Executive Creative Director: Eugene Demata

Art Director: Herbert Hernandez

Creative: Allan Montayre

Copywriter: Louie Sotto

Photographer: Paolo Gripo of DMV

DHL: Heavyweight Shipments

"For all your heavyweight shipments,call 341-7400."

Advertising Agency: Ogilvy & Mather, Makati City, Philippines

Executive Creative Director: Gavin Simpson

Art Director: Mike Sicam

Copywriters: Gavin Simpson, Jude Lizares

Print Producer: Nathaniel Figueroa / Redworks Manila

The Philippine National Nutrition Council

Problem: National Nutrition Council (NNC) wanted to come up with a campaign that promoted awareness of bread as a healthy alternative to junk food.

Solution: We decided to start off with a poster that simply reminder people that eating junk food is bad for the body - especially the figure. We created an interactive poster that doubles as a trash bin. The more people threw their trash into the bag, the bigger the "bellies" of the posters got.

Results: Many passers-by threw their trash into the bag and awareness of the perils of junk-food snacking increased.

" Eat trash and you'll look like it. A message from National Nutrition Council."

Advertising Agency: Dentsu Philippines, Manila, Philippines

Executive Creative Director: Mike Calaquian

Associate CD / Copywriter: Chan dela Calzada

Art Director: Sandy Floria

Producer: Dennis Carlos

Vespa: Our Ride - Hated, Embrace, Behind, Against

Advertising Agency: Saatchi & Saatchi Manila, The Philippines

Creative Directors: Andrew Petch, Tony Sarmiento, Raoul Floresca

Art Directors: Biboy Royong, Gelo Lico, Andrew Petch

Copywriters: Andrew Petch, Tony Sarmiento, Bogey Banardo

Producers: Dennis Obien, Ruel Arnedo

Red Cross: Emergency

Advertising Agency: BBDO Guerrero/Proximity, Manila, Phillipines

Creatives: David Guerrero, Joel Limchoc, Brandie Tan

Agency Producer: Al Salvador

Photographer: Aaron Favila, AP Photo

Retoucher: Manny Vailoces

The North Face: Escape the City

Advertising Agency: Saatchi & Saatchi Manila, The Philippines

Creative Directors: Andrew Petch, Tony Sarmiento, Raoul Floresca

Art Directors: Gabby Tripon, Andrew Petch

Illustrator: Peter Raphael Mutoc

Copywriter: Bia Fernandez

Agency Producers: Rodel Quitain, Dennis Obien

Dentsu Philippines: Regret

"Reuse, reduce, recycle or regret. A message from dentsu Philippines."

Advertising Agency: Dentsu Philippines

Executive Creative Director: Mike Calaquian

Art Directors: Mike Calaquian, Sandy Floria

Copywriters: Mike Calaquian, Chan Delacalzada

Account Managers: Joee Mendiola, Jek Innocencio

The North Face: Outdoor Essentials

Problem: How can you advertise in retail stores that have no advertising space because of housing thousands of competitive products?

Solution: Package rocks, twigs and leaves as retail products and place them in the store space available - the product racks and shelves! These items showed customers that unless you buy the The North Face gear, you'll have to depend on these to survive outdoors.

Results: Customers were instantly drawn to the merchandise. (Some even wanted to buy them?!) Better still, purchase of the The North Face products increased by 38%. Not bad for a campaign built on twigs, leaves and stones.

Advertising Agency: Saatchi & Saatchi Manila, Philippines

Creative Directors: Andrew Petch, Tony Sarmiento, Raoul Floresca, Trixie Diyco

Art Director: Janette de Veyra

Copywriters: Paolo Agulto, Maan Agsalud

Agency Producers: Rodel Quitain, Dennis Obien

Samantha Cracked Heel Lotion: Sexy Heels

"Sexy Heels by Samantha."

Advertising Agency: dentsuINDIO, Philippines

Creative Director: Randy Tiempo

Art Director: Ryder Aquino

Copywriter: Gela Tiempo

Illustrator: Sherwin Samaniego

Photographer: Karen Kho

Pond's: Siren

To show how a pimple can be a nuisance, we installed a red siren light on the face of a pretty girl. The rotating beams of light combined with the loud blare of a siren demonstrated the point.

Advertising Agency: Ogilvy & Mather Makati City, Philippines

Creative Directors: Lito Gemora, James Bernardo

Copywriter: Mark Ibaviosa

Art Directors: Alnair Langkay, Ria Ocampo

Pizza Hut: Clock

A large digital countdown clock was installed on the back of Pizza Hut delivery bikes to dramatize their on-time delivery promise.

Advertising Agency: BBDO Guerrero/Proximity, Makati City, The Philippines

Chief Creative Officer: David Guerrero

Executive Creative Directors: David Guerrero, Simon Welsh, Joel Limchoc

Creative Directors: Brandie Tan, Tin Sanchez

Art Director: Gary Amante

Photographer: Marlon Balangon

Copywriter: Rey Tiempo

Advertiser’s Supervisor: Elaine V. Guzman

Account Manager: Shirley Gadia

Account Supervisor: Ombet Traspe

Producer: Al Salvador

Prohair: Crop Circles

"Solve the mystery of male pattern hair loss. Visit www.prohair.com.ph"

Advertising Agency: dentsuINDIO, Phillipines

Creative Directors: Randy Tiempo, Lawin Bulatao

Art Director: Randy Tiempo

Copywriter: Lawin Bulatao

Illustrator: Sherwin Samaniego

Photographer: Caloy Legaspi

Boysen Paints: Flowers - Hibiscus, Lily, Orchid, Violet, Yellowbell

"Paints with ISO 14001 environmental certification."

Advertising Agency: TBWA\Santiago Mangada Puno Makati City, The Philippines

Executive Creative Director: Melvin Mangada

Creative Director: Manuel Villafania

Copywriter: Bryan Siy

Account Supervisor: Kara Filamor

Art Directors: Manuel Villafania, Melvin Mangada, Denise Tee

Photographer: G-Nie Arambulo

Print Producer: May Dalisay

Final Artist: Momay Quiroz

Production House: Adphoto